Start with something real
A useful campaign begins with a real offer, an accurate destination and claims the business can support. Testimonials, discounts and results should never be invented to make a promotion sound better.
Plan before spending
The campaign workspace brings saved plans, budgets and results together. A calendar entry is a plan, not automatic permission to launch. Owners review the offer and approve launch before any spending.
Read results honestly
Impressions, clicks and confirmed marketplace purchases describe different actions. A click is not a purchase. Missing information stays unavailable, and test payments remain separate from real purchases.
Respect the inbox
Email outreach needs appropriate consent and an unsubscribe path. Campaign email remains unavailable until the required service and safeguards are connected.